THE POWER OF GETTING INFOMATION

Discover Meaningful Market Information Online
by Scott F. Geld

Are you using the Internet's potential to help you market your business? The phrase 'information is power' may be a cliche, but when it comes to gaining a competitive edge, truer words have never been spoken. Read on to discover out what kinds of information you can find online that will help you get those sales.

Private Information Available Publicly

It's surprising the amount of so-called 'private' information about a company that is openly public online. Many companies post online industry newsletters, information about company personnel, press releases (that never make the press), statements about competitors and more. You can sign up for online services that give you access to numerous databases and analytical programs. Some are free; some are subscribed to at a cost. You can also subscribe to media packages that send information to you daily. This information would take long periods of time to sift through from print and broadcast sources. Online it's readily available and easy to access.

Who's Buying What?

You can scan online newswires to find out who is buying what. Announcements and details of major contracts are often identified through online newswires. Reports of sales results are often available online. You can analyze these results and figure out what kinds of products and services your target customers are purchasing and why. Use this information to put together a dynamite sales plan.

Online Focus Groups

Some market research experts are conducting focus groups on line. Many online users prefer the anonymity of answering questions online rather than in person. Higher response rate, more complete responses and possibly even more honest responses make online focus groups a valuable research tool.

Use the online resources that are available to you. You can develop more powerful marketing strategies by embracing the power of information, and never before has getting information been easier.

***************************************************************
Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted
traffic and links starting at just $5:
http://www.MarketingBlaster.com

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